Wipro has acquired a 60% stake in skincare brand Dermatouch for ₹387.5 crore, marking a significant step in the company's expansion into India's personal care segment.

Deal Details

The acquisition gives Wipro a majority holding in Dermatouch, a brand operating in the skincare space. The transaction is valued at ₹387.5 crore.

Eyeing a ₹30,000 Crore Market

The move comes as Wipro sets its sights on India's personal care market, which is estimated at ₹30,000 crore. The acquisition is expected to strengthen Wipro's presence in the fast-growing skincare and personal care category.

Strategic Expansion

By bringing Dermatouch under its portfolio, Wipro aims to deepen its footprint in the consumer care segment. The deal reflects the company's broader strategy to tap into rising demand for personal care products in India.

Further details regarding the timeline of the acquisition and integration plans are awaited.