Television personality Raghu Ram has thrown his weight behind actor Kriti Sanon's Raksha Bandhan advertisement that's been stirring conversations across social media. The ad, which shows sisters tying protective threads on their brothers' wrists—reversing the traditional ritual—has drawn both praise and criticism since its release.

Key facts

  • Raghu Ram publicly supported Kriti Sanon's Raksha Bandhan advertisement
  • The ad shows sisters tying rakhi on brothers, reversing traditional roles
  • Ram questioned what "special privilege" men have in society
  • The advertisement has sparked significant social media discussion

A Tradition Reimagined

The advertisement features Sanon challenging conventional gender norms by taking the active role in the Raksha Bandhan ceremony. Instead of brothers protecting sisters, the narrative shifts toward mutual protection and equality—a concept that resonated deeply with Ram.

The Question of Privilege

Ram's support came with a pointed question that cut to the heart of the controversy: "What special privilege do men have?" His comment reflected frustration with those criticizing the ad's departure from tradition, suggesting that the backlash might reveal deeper insecurities about changing gender dynamics.

Social Media Reacts

Across platforms, the ad has generated heated debate. Some viewers applaud the fresh perspective on the festival, while others argue it undermines cultural traditions. Ram's endorsement adds significant weight to the progressive side of this conversation, given his history of challenging norms through his television work.

The discussion continues to evolve as more voices join the conversation about tradition, gender roles, and how cultural practices might adapt to reflect modern values.