Streaming services are facing a critical challenge: keeping subscribers engaged and maximizing revenue. Evergent thinks it has an answer—and it’s powered by artificial intelligence.

Key facts

  • Evergent is developing agentic AI focused on streaming retention and monetization.
  • The initiative was discussed in an interview at IBC 2026.
  • Agentic AI aims to autonomously improve user engagement and revenue strategies.

Why retention matters now

Subscriber churn has become a pain point for streaming platforms worldwide. With competition fiercer than ever, companies are scrambling for solutions that not only attract users but keep them loyal. Evergent’s approach leans into AI that doesn’t just recommend—it acts.

The promise of agentic AI

Unlike conventional AI, agentic systems can make decisions and take actions independently. For streaming, that could mean dynamically adjusting content offerings, personalizing promotions, or even predicting when a user might cancel—and intervening before it happens.

Looking ahead to IBC 2026

The interview previews what’s to come when Evergent takes the stage at IBC 2026. Industry watchers are eager to see how this technology might reshape the streaming landscape, making retention less of a guessing game and more of a science.