U.S. business-to-business technology spending reached $35.3 billion in the first half of 2026, according to a report from MarketScale. The figures highlight continued investment by American companies in technology solutions, with cloud services emerging as the strongest-performing category during the period.

Cloud Services Lead Market Growth

Cloud technology led the B2B spending landscape, posting 15% growth in the first half of 2026. The performance of the cloud segment underscores the ongoing shift among businesses toward cloud-based infrastructure and services as organizations continue to modernize their operations.

Strong First Half for B2B Technology

The $35.3 billion spending figure for the first six months of 2026 reflects sustained demand for technology products and services among U.S. businesses. The data points to a market where companies are prioritizing digital tools and platforms to support their operations.

Cloud Dominance Reflects Broader Trends

The 15% growth rate in cloud spending positions the category as the clear leader within the B2B technology market for the period. The figures suggest that cloud adoption remains a central focus for business technology investment in the United States.

The first-half 2026 data from MarketScale provides a snapshot of where U.S. businesses are directing their technology budgets, with cloud services setting the pace for growth in the B2B sector.