When Dhimaan and Nibhrant Shah started building houses in Goa ten years ago, luxury meant marble and square footage. They imagined something else—homes that felt lived-in, layered with history, even if they were brand new. Their first move? Salvaging the façade of a dilapidated Gujarati haveli, restoring it, and turning it into a living room cabinet. That instinct—to make new feel old—still drives Isprava today.

  • Founded a decade ago by brothers Dhimaan and Nibhrant Shah
  • Operates in Goa, Alibaug, and Kasauli
  • Expanded into villa rentals and a private club via Lohono
  • Three-quarters of homeowners use the rental system

From Zero to Unique

No two Isprava villas are alike. Each interior starts from scratch. Handcrafted tiles, repurposed haveli basins, door handles made from grandfather’s walking sticks—the details are deeply personal. "We prefer things so unique you couldn’t buy them even if you had the money," Dhimaan says. Their clients, often well-traveled, bring global references but want them rooted locally.

Light, Air, and Low Density

In Goa, exteriors respect Portuguese influences while interiors go contemporary. But two things are non-negotiable: air and light. The company builds less on each site than competitors, aiming to be "additive to the natural environment, not extractive." It’s a philosophy that resonates in a state where overdevelopment threatens the very beauty that draws people.

“A home should feel collected, not assembled,” insists Dhimaan.

Beyond the Villa Walls

The second home is no longer just a seasonal escape. Through Lohono, launched just before Covid, Isprava manages everything—housekeeping, landscaping, concierge. Most owners enroll their villas in the rental system, blending private residence with investment asset. Customization reaches whimsical extremes: hidden bedrooms behind bookcases, dog-friendly doors, midnight AC repairs.

The Club and the Future

Last year, Isprava opened Solene, a private club in Goa. Expected to attract 150 members, it now has over 300. The shift from builder to full lifestyle brand is intentional. Ten years ago, the goal was never real estate alone, Dhimaan explains—it was building "a stable of luxury lifestyle brands." Privacy remains a selling point; celebrity buyers never appear in the press. As Isprava scales, the challenge is keeping each villa feeling like it belongs to someone—unique, collected, and utterly personal.