The air is thick with anticipation as Apple's iPhone 18 event draws near. Rumors are flying fast, painting a picture of what might be one of the company's most ambitious launches yet. From a bold new foldable to steeper price tags, the buzz is impossible to ignore.

Key facts

  • iPhone 18 Pro, Pro Max, and a foldable iPhone Ultra expected
  • Launch date set for September 9
  • Price leaks suggest increases across the lineup

What’s in the lineup?

This year, Apple seems to be pushing boundaries. The iPhone 18 Pro and Pro Max are almost certain, but the real talk revolves around a rumored foldable iPhone Ultra. If true, it would mark Apple's first foray into the folding phone market—a move watched closely by competitors and fans alike.

Pricing whispers

Leaks from Vodafone and other sources hint that prices might see a noticeable jump. While exact figures are still under wraps, the chatter suggests the Ultra could command a premium, reflecting its innovative design. Investors and consumers are bracing for the impact.

September countdown

Mark your calendars: September 9 is the day. Forbes and others point to a structured release schedule, building hype through the month. It’s a date that could define Apple’s year—and set the tone for the entire smartphone industry.